Antonio Verduzco began his leadership journey, and his 24-year career with Dallas ISD, the way many educators do, in the classroom, sharing a love for learning with his students. After his early days as a teacher and more than a decade as a school principal, Verduzco has now stepped into a new role as director of Student Activities, expanding his impact to student experiences across the district.
“As a teacher, I was able to impact the 23 kids in my classroom. As an administrator, that impact reached hundreds of students,” Verduzco said. “Now, I’m in a position where I can potentially impact more than 130,000 students. It’s a full circle moment to be here.”
Verduzco began his career in 2001 as a bilingual teacher at Margaret B. Henderson Elementary School, where he served for five years before transitioning into campus leadership. He went on to be the assistant principal at the Young Men’s Leadership Academy at Fred F. Florence Middle School and Kleberg Elementary School. Later, he became the principal at Julius Dorsey Leadership Academy, followed by B.H. Macon Elementary School.
He credits much of his growth to the mentorship and support of vertical team executive directors who invested in his leadership potential. Today, he is passing on that same encouragement and guidance to his team in student activities.
“I try to be present at every event,” he said. “The former director was the epitome of this program. We saw him at every event, and that’s the commitment I have tried to continue this year.”
As director of Student Activities, Verduzco leads 12 districtwide student programs alongside six coordinators and three managers. Together, they create opportunities for students across Dallas ISD to discover their interests and talents through activities such as student publications, chess, cheer, academic UIL and debate.
Through these extracurricular competitions, Verduzco is encouraging students to have fun and develop courage in gaining new interests, something he said can positively enhance academics beyond these competitions.
Pulling from his 16 years as a principal, he brings a passion for developing connections and strengthening relationships across campuses to his new role. He is committed to helping schools strengthen their campus activity programs and coordinates complex district competitions throughout the year, especially during the spring semester.
“It all starts with connections,” Verduzco said. “You make connections with your students, then with teachers and staff, and then with parents. We often say, ‘It takes a village,’ and that’s our village—the parents and the community around us. That’s where you build trust and strong bonds needed to make a difference for students.”
Following in the footsteps of longtime director Leonidas Patterson, who retired in August, Verduzco is continuing a hands-on servant leadership style, a personal hallmark that has earned him recognition across the district.
While serving as principal at B.H. Macon Elementary School, Verduzco was named the district’s 2021-2022 Principal of the Year. Earlier in his career, he was a Campus Teacher of the Year. He said the lessons learned, relationships built, and experiences from those years continue to shape the leader he is today.
A Dallas native, Verduzco graduated from Skyline High School and later earned a bachelor’s degree from Texas A&M University. His love for family and his growing passion for education ultimately led him back home to Dallas ISD to become a teacher. Since then he has completed a master’s degree from the University of Texas at San Antonio, as well as a master’s in bilingual education and a doctorate in educational leadership from Southern Methodist University.
For Verduzco, every program, competition, and student milestone is a reminder that leadership is most meaningful when it creates opportunities for students. The Student Activities Department has already engaged more than 17,000 students in competitions this fall alone.
“We get to provide opportunities for our Dallas ISD students to participate in any kind of extracurricular or co-curricular activity,” he said. “It’s beautiful to see the impact we make on kids. That’s what matters most. It always comes back to serving the students.”

Banners at each campus track classroom accomplishments and create a sense of healthy, inclusive competition.
